Our new “Voices of Papa John’s” commercial features the real faces and voices behind our pizza box. Twenty-four of them, in fact, from all walks of life who volunteered to be a part of our new marketing campaign. They’ll also be popping up on our website, social channels and more.
We are excited to highlight the many voices that speak for our company. Much like Better Ingredients. Better Pizza., our people are the key ingredient to a better company. They are the people who own and operate our restaurants in your communities. They are your drivers, your store managers, the people making the food you serve to your family and friends. It’s time we tell their stories.
Take the story of Kiersten Bates, a general manager in the Detroit area. She lost both her parents within six months of each other and has come to lean on her colleagues at her store as her family. Her hope is that customers who walk into her store experience the same love and compassion that she has felt from the Papa John’s family.
In Oklahoma, general manager Marco Parker’s secret ingredient is doing everything with passion – from making pizzas to coaching employees to knowing customers by name. His Papa John’s restaurant regularly donates pizza to the local police and fire departments, military base, churches and schools – believing that pizza brings people and communities together.
Ramaa Mosley, the celebrated female filmmaker and director behind our new campaign, met Kiersten, Marco and 69 other Papa John’s team members to hear their personal stories. The end result is a video that brings their shared pride and passion to life in a truly authentic way, reflective of Ramaa’s commitment to depicting genuine human stories in her work.
Moving forward, you’ll continue to see and hear from those who make up our family. Diversity and inclusion must, and will, be at the core of everything we do. It’s more than an initiative, it’s a company-wide effort to celebrate our values. We will continue to believe in PAPA – People Are Priority Always – as our success depends upon our ability to work together as a team to achieve our goals.
As we continue to “Do Better,” we will reinforce this spirit of unity where all people are respected, welcomed and celebrated as their authentic selves within our walls and the communities we serve.