While the world is suffering from the impact of “Shrinkflation,” Papa Johns is delivering “Shaqflation” with the return of the Shaq-a-Roni, adding a whole lot of EXTRA, like extra cheese and pepperoni cut into eight large Shaq-sized slices. We are even donating a dollar from every Shaq-a-Roni sold to the Papa John’s Foundation for Building Community.
To celebrate the return of the Shaq-a-Roni, board member and franchisee Shaquille O’Neal is starring in Big Enough to Feed a Shaq-sized Family, a series of TV spots in which Shaquille hilariously portrays several members of his Shaq-sized family enjoying an extra-large Shaq-a-Roni, including himself, Uncle Shaq, Cousin Shaq and Teen Shaq. Joining the family is Shaquille’s real-life mother, Lucille, a proud and protective momma who defends her son when the rest of the family throw some verbal jabs and jokes his way. Momma Lucille even flips the script when boasting about the Shaq-a-Roni pizza, a handsome namesake pizza that supports important causes.
We’re excited to have worked with San Francisco and Chicago-based creative agency Camp + King (C+K) to welcome the entire “Shaq family” to our table this year – check out the spots below!