Nov. 5, 2026
Since joining Papa Johns, I've had the opportunity to spend time with our restaurant teams, franchisees and customers. Those conversations have reinforced something I believe deeply about this brand. Our commitment to Better Ingredients. Better Pizza. is one of our greatest strengths, but a promise only matters when people experience it consistently.
We've always believed that quality ingredients and great pizza set Papa Johns apart. But we also recognize that we have opportunities to consistently deliver on our promise of Better Ingredients. Better Pizza. Customers have more choices than ever, and their expectations continue to rise.
Today, we're introducing Unbox Better, a new company-wide strategy that reflects our commitment to building on those strengths.
Unbox Better is more than a new campaign or a single moment. It’s our blueprint for strengthening our brand by giving customers compelling reasons to choose Papa Johns and strengthening our system so we consistently deliver on their expectations. Together, these priorities guide seven connected areas of focus across our food, value, customer relationships, restaurant execution, growth and franchisee success.
Putting Better Into Practice
As a pizza company, everything starts with the food. We're building on the quality ingredients that have always defined Papa Johns by taking a fresh look at our core menu, from dough and bake consistency to toppings and presentation. Our goal is to make sure the care and quality that go into our pizza come through in every order.
We're also investing in the people and operations behind that experience. Across our restaurants, we're reinforcing the fundamentals through nationwide training, coaching and clear standards. That includes building on our oven calibration and Perfect Bake work, while strengthening the training and operational discipline needed to deliver hot, accurate, high-quality orders every time.
The customer experience extends beyond the pizza itself. We're making it easier to order through technology like Lou AI, expanding occasions for customers to order Papa Johns through partnerships like Walmart Express Delivery, and sharpening our approach to value. For us, value isn't simply the lowest price. It's the combination of quality, convenience and experience customers receive for what they spend.
When our restaurants and franchisees are stronger, we can deliver better experiences for the people we serve, so none of this happens without the dedication of our team members and franchisees. They know firsthand what it takes to deliver on our promise every day, and we're committed to giving them the tools, training and support to succeed. We're also strengthening restaurant economics and aligning investments across the system so our franchisees can continue investing in their restaurants and teams.
Listening and Delivering
One of the most important parts of this next chapter is making sure we're listening to the people who matter most: our customers.
We know we don't have all the answers. In the coming days, we'll be inviting customers to tell us what they love about Papa Johns, where we can improve and what they'd like to see from us next.
What we hear will help guide a steady set of product and quality improvements as we continue this work into next year. We want customers to be part of that process, because Better shouldn't be something we define for them. It should be something they can see, taste and experience for themselves.
Our Commitment Moving Forward
We have a clear direction and stronger alignment across our system, including our franchisee partners. We know meaningful progress takes time, and we'll hold ourselves accountable for delivering it.
Ultimately, our success will be measured by the experiences we deliver and the trust we earn from customers, one order at a time. We'll track our progress through sequential improvements in same-restaurant sales, customer experience, restaurant execution and business performance, and we will share updates along the way. Because this strategy isn't just about what we say today. It's about what we can demonstrate over time.
To our team members and franchisees, thank you for the pride and dedication you bring to Papa Johns every day. To our customers, thank you for being part of what's next. I'm excited about the work ahead and look forward to showing you what Better can be.
