Let’s face it—TV has us in a chokehold these days. Between jaw-dropping plot twists, chaotic kitchens, and characters that feel a little too real, it’s no wonder viewers are watching with one hand over their mouth. So Papa Johns asked the question: what if we could help fans power through those high-stress, high-stakes moments?
Introducing the Dough Stress Ball – inspired by our original dough, which is made with just six simple ingredients, to help fans survive the most intense, yell-at-the-screen TV moments.
It’s soft. It’s squishy. It’s surprisingly soothing. And it’s inspired by the very thing that’s been at the heart of Papa Johns from the beginning – our fresh, never frozen dough that’s been hand-stretched and pizza-perfect for decades is now the muse behind the Dough Stress Ball.
“We’ve been intentionally piercing culture in ways that are ownable to Papa Johns,” said Jenna Bromberg, CMO. “We took the elements that make our dough unique and reimagined it as the ultimate stress relief tool while giving a playful nod to what makes our pizza so special.”
Some of the most-watched and most anxiety-inducing TV shows are returning to TV screens this summer, and the Dough Stress Ball is a fun, clever way to give fans something to squeeze while they watch the drama unfold. Think of it as emotional support, Papa Johns-style.
It’s the perfect pairing – pizza in one hand, Dough Stress Ball in the other.
Starting June 18th, Papa Rewards members can enter for a chance to get their own limited-edition Dough Stress Ball at papajohnsdoughstressball.com. No purchase necessary—but trust us, your nerves will thank you. Because whether you’re watching a kitchen meltdown or just living through your own daily plot twist, sometimes, you just knead a little stress relief.